Empowering Safety: Navigating Crisis Through Self-Defense and Active Shooter Preparedness

I've been contemplating sharing this blog for a while, but in light of today's heart-wrenching news about the mass shooting at a Miami-Dade County mall, where two lives were tragically lost and seven others injured, it feels imperative now more than ever. The sorrow and chaos following such an event are reminders of why we must discuss and engage with the reality of unexpected violence. At Weapon Brand Self-Defense and More, our mission is anchored in the belief that preparedness can make the difference between life and death.

Recently, at a networking event that was disrupted by a disturbed individual, I was reminded of a crucial aspect of preparedness: situational awareness. When I inquired if anyone had checked for all possible exits as the disruption was occuring, the answer was sobering. Far too few of us consider alternate escape routes, often defaulting to familiar entrances that may not be safe or accessible in an emergency.

 **Refining Run, Hide, Fight: A Detailed Approach**

 
 **Run: Make Strategic Moves**

**Example**: Imagine you're in a shopping mall when you hear gunshots. Your first action should be to quickly assess your surroundings. Look for multiple exit routes—not just the main entrances or exits but also service doors, employee-only areas, and even large windows that can be broken safely. Remember, your objective is to put as much distance between you and the threat as possible. If you're with a group, decide whether splitting up could increase your chances of safety based on the situation.

**What to Look For**: Clear paths, alternate exits, and signs pointing to emergency exits. Avoid elevators and escalators that could bottleneck or trap you. Consider less obvious escape routes that might be overlooked by others.

 **Hide: Seek Safety with Strategy**

**Example**: If escape isn't possible, find a place to hide where the aggressor is less likely to find you. This could be a locked office, a storeroom, or behind a large piece of furniture. Once hidden, barricade the entry points with heavy furniture or equipment. Turn off the lights, silence your phone, and remain quiet. If possible, communicate with law enforcement through texts or social media to inform them of your location and the shooter's last known location without making noise.

**What to Look For**: Rooms with lockable doors, no interior windows, and solid walls. Office spaces, utility closets, and even commercial freezers can provide temporary hiding spots. Always opt for cover (which can stop bullets) over mere concealment (which only hides you from view).

 **Fight: Act with Determination**

**Example**: If confronted directly by the aggressor and escape or hiding is no longer an option, you need to defend yourself by any means necessary. This could involve using improvised weapons such as fire extinguishers, chairs, or heavy objects to disrupt the shooter's ability or aim. Target vulnerable areas of the aggressor’s body such as the eyes, throat, and groin. The element of surprise can be your ally; wait behind a door and use the moment of surprise to your advantage. Fighting back should be your last resort, but commit to your actions with the intent to incapacitate the attacker and escape.

**What to Look For**: Anything in your immediate surroundings that can be used as an improvised weapon. Identify potential weapons ahead of time whenever you enter new environments as part of your situational awareness. Look for objects that can be thrown or used to create a barrier, or items that are heavy and can be used to strike with force.

 **Firearm Training:**

 For those who choose to carry a firearm for self-defense, understanding the responsibility and being proficient in its use is paramount. Our courses offer scenario-based training that prepares you for the legal, ethical, and tactical aspects of using a firearm in defense of yourself or others.

 
Remember, the "Run, Hide, Fight" strategy is about making the best possible decisions in a worst-case scenario. Practicing situational awareness daily can significantly improve your ability to navigate these decisions under stress. At Weapon Brand, we emphasize the importance of being prepared, not scared. Our training sessions offer practical skills and mental preparedness techniques to help you understand and apply these principles effectively. Your safety and empowerment are our top priorities.


The recent tragedy, combined with our own experiences, has only deepened our commitment to empowering our community. Starting April 13th at MA Fitness in St. Pete, we're intensifying our self-defense,  firearms and active shooter response training sessions. This isn’t merely about techniques; it’s cultivating a mindset of vigilance, readiness, and resilience.