In 2018, I was asleep when I got a message from a friend:
"Shooting at Borderline."
Half-asleep, I replied: "Great! That’s awesome!"
I thought he meant they were filming a commercial, not something unusual to be happening.
His next message hit like a punch:
"No. There’s a shooting at Borderline. Active shooter."
I sat straight up. My heart sank. That bar—Borderline Bar & Grill in Thousand Oaks, CA—was owned by one of my longtime friends and marketing clients. It had been open since the 1980s. Thirteen people were killed that night. The business never reopened in that iconic location. Lives, including those in our circle, were forever changed.
