The Texts I’ll Never Forget (and the Work That Followed)
Jamie Anderson Jamie Anderson

The Texts I’ll Never Forget (and the Work That Followed)

In 2018, I was asleep when I got a message from a friend:
"Shooting at Borderline."


Half-asleep, I replied: "Great! That’s awesome!"


I thought he meant they were filming a commercial, not something unusual to be happening.


His next message hit like a punch:
"No. There’s a shooting at Borderline. Active shooter."


I sat straight up. My heart sank. That bar—Borderline Bar & Grill in Thousand Oaks, CA—was owned by one of my longtime friends and marketing clients. It had been open since the 1980s. Thirteen people were killed that night. The business never reopened in that iconic location. Lives, including those in our circle, were forever changed.

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What Risk Really Looks Like in the Workplace
Jamie Anderson Jamie Anderson

What Risk Really Looks Like in the Workplace

A friend of mine works for a large health insurance company. For months, she’d been telling me, “We really need to get some training for our staff.” Not just your typical corporate compliance stuff—but real training. The kind that helps people feel safe at work and confident in themselves.

Her team was facing a lot—more than most people realize.

There was conflict between managers and younger staff. Cultural and generational differences were creating daily misunderstandings. People felt bullied, unheard, and stressed.

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Luck Won’t Save You, But Training can - We were DUMB college girls
Jamie Anderson Jamie Anderson

Luck Won’t Save You, But Training can - We were DUMB college girls

Back in college, my friends and I went to Chicago for St. Patrick’s Day. This was when vodka and Red Bull had JUST come out, and we did what every young, dumb college kid does—we drank. A lot. Twenty-three hours straight. I’ve never been as sick as I was the next day and to this day won’t touch Red Bull.

At some point, we ended up at a guy’s apartment—someone we had met on spring break in Florida. We barely knew him. We were highly intoxicated, in a strange city, surrounded by strangers. Looking back, we were beyond lucky nothing tragic happened.

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Tiny Guns, Big Mistakes: Finding the Right Firearm for YOU!
Jamie Anderson Jamie Anderson

Tiny Guns, Big Mistakes: Finding the Right Firearm for YOU!

Ladies, let’s talk firearm safety and concealed carry training. Choosing the right firearm isn’t just about size—it’s about control, comfort, and confidence. Tiny guns may seem ideal for CCW, but their recoil can be a challenge. That’s why at Weapon Brand, we offer expert, unbiased guidance to help you find the perfect fit for your self-defense needs. Plus, we provide top-tier firearm safety and concealed carry training to ensure you handle your weapon with skill and confidence. Ready to take the next step? Let’s find the right match for you!

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Don't Be a Cute Keychain Commando: Get Self-Defense Training
Jamie Anderson Jamie Anderson

Don't Be a Cute Keychain Commando: Get Self-Defense Training

Sparkly mace, kitty keychains, pen knives, and mini stun guns might seem like perfect self-defense tools, but without proper training, they're more liability than asset. At Weapon Brand, with over 25 years of experience, we teach that true self-defense comes from skill and awareness, not cute accessories. Equip your family with essential self-defense skills and make it a bonding experience before your kids head off to college.

#SelfDefense #WeaponBrand #BeYourOwnWeapon #SafetyFirst

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Empowering Safety: Navigating Crisis Through Self-Defense and Active Shooter Preparedness
Jamie Anderson Jamie Anderson

Empowering Safety: Navigating Crisis Through Self-Defense and Active Shooter Preparedness

In the critical moments of an active shooter scenario, the actions you take could save lives. Today, we're putting the spotlight on real-world self-defense training—a key component of surviving these terrifying situations. Pictured is a hands-on demonstration from one of our latest workshops, where participants learn the importance of determination, precision, and the will to act. In our comprehensive prevention, response, and survival training, you'll discover the vital skills to "Be Your OWN Weapon" when faced with an aggressor. Don't wait until it's too late—equip yourself with the knowledge and skills to navigate a crisis.

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Holiday Home Security: The Complete Weapon Brand Guide
Jamie Anderson Jamie Anderson

Holiday Home Security: The Complete Weapon Brand Guide

Enhance your holiday home security with Weapon Brand's comprehensive guide. Implement key measures like security systems or signs, the presence of deterrent dogs, and the strategic use of visual and auditory illusions. Arm yourself with knowledge through close quarters defense and firearm training, and maintain a tactical mindset to effectively assess and neutralize threats.

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Building a Safer Future Together – Our Journey with a Local Jewish School
Jamie Anderson Jamie Anderson

Building a Safer Future Together – Our Journey with a Local Jewish School

In challenging times, unity and preparedness are more crucial than ever. We recently teamed up with a local Jewish school in response to Florida's new initiative for enhancing school safety. Our journey was more than just providing security training; it became a story of community, resilience, and a shared commitment to creating a safe learning environment.

From our ARAR approach to fostering a culture of vigilance, we've seen firsthand the power of collaboration in ensuring the safety of our young learners and educators.

Join us as we share our experiences and insights from this inspiring partnership. Together, we're building a future where safety and education go hand in hand.

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